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Pioneer Of Nightlife Innovation
From Nightlife Culture to a Nightlife Startup
Grace has spent over a decade immersed in the nightlife scene, working closely with venues, promoters, and brand activations.
She saw firsthand how details like atmosphere, convenience, and presentation shape the way people remember a night out.
Her biggest realisation: while clubs compete on music and ambiance, they often overlook the smaller experiences that define a guest’s comfort and confidence.
This insight became the seed for Midnight Vault — an elegant solution that elevates guest experience while adding new value for venues and investors.
The Insight That Sparked Midnight Vault
One of Grace’s key observations was the last-minute rush and inconvenience guests face when it comes to fragrance.
In the fast-paced energy of nightlife, people want to feel fresh and confident, but clubs rarely provide an easy, seamless way to do so.
Grace saw an opportunity to merge luxury fragrance with technology and design, turning it into a simple, contactless experience.
That single moment of convenience could make a guest feel elevated, keep them in the venue longer, and leave them with a more memorable impression.
